The iGaming industry, which encompasses online casinos, sports betting, poker, along with other forms of online gambling, is continuing to grow exponentially in recent years. A significant driver on this growth is online marketing, a performance-based marketing model where affiliates (marketers) promote iGaming brands and earn commissions in line w
Lead generation may be the lifeblood of the business. Without a steady flow of leads, even the most innovative products and services can struggle to find success. In today’s competitive landscape, fliers and business cards of prospecting may not continually be enough. To stand out and attract high-quality leads, businesses must think creatively a
The digital advertising landscape is increasingly dominated by programmatic advertising, a method that automates the exchanging of online ad space. At the heart of the ecosystem are two critical components: demand side platform vs supply side platform. Both play essential roles in connecting advertisers with publishers, nonetheless they operate on
In the highly competitive whole world of mobile apps, user engagement is often a key determinant of success. One of the most effective tools for maintaining and increasing user engagement is mobile push notification service. These brief, timely messages appear on a user’s mobile device, providing information, updates, or incentives meant to bring
In today’s digital age, businesses rely heavily on internet marketing to reach and build relationships their audience. But how do companies determine if their online marketing efforts are effective? The answer lies in digital marketing analytics. This field has evolved into a critical component of marketing strategies, providing businesses with a